Volvo has long been all about safety. We built a brand around it. It should be no surprise that Volvo is responsible for such advances as the modern seat belt, and the rear-facing child safety seat.

Now Volvo is stepping forward again with an advance in not just safety, but comfort. Check it out.

This new concept replaces the front passenger seat with a specialized child seat. Underneath: storage for all your baby's needs. The seat itself: a paradise of comfort for your child-- and for you.

No more stretching and contorting to get your baby set up and secure. The child seat concept rotates to face the door for easy access. Then it can rotate and swivel into a rear-facing position, and change angle of inclination for comfort-- just like an adult seat.

How far off are you from seeing this seat appear in our Volvo Cars Marin inventory?

Possibly a long way off. This concept is made for the Volvo XC90 Excellence edition, and we put an emphasis on concept. So it hasn't been produced yet, and if it does become an option, its price will be daunting for most consumers.

Still, advances like this are why we love being a Volvo dealership. Never stop innovating. Come visit us today!

Categories: Video