Sweden's Haunting Landscape Inspires
Volvo is inspired by the haunting, wintry Swedish landscape. The height of winter is described as being unyielding, yet beautiful. The Swedes call it the great melancholy. It's from this time of year, when all the vacationers have gone home, that the Swedish people stand strong. Click on the video below to experience Vemod, which means a complex emotion of tender sadness with an intense feeling of longing. Something sad and beautiful at once.
The short film is set to the Swedish classic "Vintersaga," which encapsulates the bereft and inspiring feeling of Vemod. This feeling is integrated into every…